06. December 2011 · Comments Off on The Spa Explosion · Categories: Green Travel

The past decade has seen exponential growth in luxury hotel spas and spa resorts, due mainly to significant customer demand, and  the fact that margins on spa operations are among the largest in the hotel industry.

So what explains this dramatic rise in customer demand?  Although many reasons are often cited, many link the growth primarily to aging baby boomers, and the global growth in high net worth individuals,  whose stress levels and need for self-actualisation have increased along with their net worth.

In addition, other factors such as the  loss of job security have created a worried and time-poor population, in greater need of relaxation and its related health benefits.   People are less formal and ‘younger’ in mind and spirit than they were 10 years ago, with many focusing on personal appearance to remain youthful.

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