16. September 2014 · Comments Off on Dream Merchants: the future of hotels · Categories: Uncategorized

Bianca VillaEvery Saturday night, no matter where they are in the world, Baz Luhrmann and Catherine Martin check into a hotel for a weekend escape, as you can do when you’re among Hollywood’s richest couples. Forget the mini-bar and thread-count sheets, though. To judge the hotel’s quality, they ask themselves questions such as: “Is this place evocative for us?”; “Do we feel transported from our own reality?”

That might sound like a rather self-indulgent, Luhrmann-esque take on TripAdvisor, where hotels are usually judged by more pedestrian criteria such as “sleep quality” and “location”.

But, believe or not, Luhrmann and Martin, in their own way, are on to something here. When it comes to recreational accommodation, visitor expectations are rapidly changing.

In the 1980s and ’90s, with the rise of “boutique hotels”, travellers learned to appreciate style and design as part of the package.

Read More at the Sydney Morning Herald:


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